The meaning of Konjo represents our core beliefs as a company.

Konjo literally translates to beautiful in Ethiopian Amharic.
Other meanings in different contexts:
- Good
- Great
- Gorgeous
- Delicious
- Wonderful
- Perfect
- Elegant
All positive, no negative connotations.
ቆንጆ – “Konjo”

In Japanese Konjo literally translates to passion.
Other meanings:
- Determination
- Perseverance
- Grit
- Ballsy
- Guts
- Boldness
- Fighting Spirit
- Belief system with roots in the ground
All positive, no negative connotations.
根性 – “Konjo”

In Chinese Konjo literally translates to “health” “universe”.
Other meanings:
- Health – Mind, Body, Spirit
- Universe – Galaxy, The Expanse, The Web.
- Universal Health
康宙- “Konjo”

Although the spelling is slightly different, it is too similar to ignore. In Hindi – Khojo translates to discovery.
Other meanings:
- To Find
- Search
- Realize
- Unearth
कोह्जो – “Khojo”

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