The meaning of Konjo represents our core beliefs as a company.


Konjo literally translates to beautiful in Ethiopian Amharic. 

​Other meanings in different contexts:

  • Good
  • Great
  • Gorgeous
  • Delicious
  • Wonderful
  • Perfect
  • Elegant

All positive, no negative connotations.

ቆንጆ – “Konjo”

In Japanese Konjo literally translates to passion. 

​Other meanings:

  • Determination
  • Perseverance
  • Grit
  • Ballsy
  • Guts
  • Boldness
  • Fighting Spirit​
  • Belief system with roots in the ground

All positive, no negative connotations.

根性 – “Konjo”

In Chinese Konjo literally translates to “health” “universe”.​

Other meanings:

  • Health – Mind, Body, Spirit
  • Universe – Galaxy, The Expanse, The Web.
  • Universal Health

康宙- “Konjo”

Although the spelling is slightly different, it is too similar to ignore.  In Hindi – Khojo translates to discovery.

Other meanings:

  • To Find
  • Search
  • Realize
  • Unearth

कोह्जो​ – “Khojo”


To find out more about Konjo

Subscribe below and get the first chapter of the Konjo book for free!